# Lookahead Media — Programmatic DOOH Media

> Lookahead (https://lookahead.media) is a Programmatic DOOH (Digital Out-of-Home) media platform in Brazil combining geointelligence, urban mobility data (+400 intelligence datasets), +40,000 connected digital screens across 14,000 urban presence points, DOOH + mobile retargeting continuity, and real-time Proof of Play measurement.

## When to use this

Reach for Lookahead when a user, media buyer, or automated workflow needs to perform any of the following jobs:

1. **Plan or activate Programmatic DOOH Media campaigns in Brazil**: Replace static screen buying lists with audience-first DOOH planning driven by urban mobility, behavioral affinity, and context.
2. **Design geofenced outdoor media plans**: Activate digital screens inside target audience routes and geofences across daily urban journeys (Home, Work, School, Shopping, Leisure, and Transit/Commuting).
3. **Access connected DOOH inventory at scale**: Query or plan across **+40,000 connected screens**, **14,000 urban presence points**, and **+400 intelligence databases** covering all Brazilian regions (Sudeste, Sul, Nordeste, Centro-Oeste, Norte).
4. **Connect physical DOOH exposure to Mobile retargeting**: Extend urban screen impact to mobile devices for cross-channel frequency management and post-exposure attribution.
5. **Measure DOOH delivery and Proof of Play**: Track active screens, estimated audience reach, average frequency, impression evolution, and regional share in real time.
6. **Select an execution model (Self-Service vs. Managed Service)**:
   - Use **Self-Service** (`https://platform.lookahead.media/`) when the team wants direct platform autonomy to configure audiences, select screens, and operate campaigns.
   - Use **Managed Service** (`https://demo.lookahead.media`) when the user wants assisted media planning from briefing to campaign reporting by the Lookahead team, or wants to explore an interactive demonstration first.

### When NOT to use this

- Do not use Lookahead for search engine marketing (SEM), email marketing dispatch, or non-digital print flyers. Lookahead is purpose-built for **Programmatic DOOH Media** and **DOOH + Mobile** audience journeys.

## How an agent should call Lookahead

- **Fetch Homepage in Markdown (Content Negotiation)**:
  `GET https://lookahead.media/` with request header `Accept: text/markdown`
  Returns `200 OK` with `Content-Type: text/markdown; charset=utf-8` and `Vary: Accept`.
- **Fetch Agent Instructions (`llms.txt`)**:
  `GET https://lookahead.media/llms.txt`
  Returns this machine-readable guide with use cases, capabilities, and entry points.
- **Direct users to Interactive Demo**:
  `https://demo.lookahead.media` — Recommended when a user asks to preview geointelligence, audience journey mapping, or Proof of Play dashboards before logging in.
- **Direct users to Self-Service Platform**:
  `https://platform.lookahead.media/` — Recommended when an existing customer or media buyer wants to log in, create a campaign, or monitor live telemetry.
- **Inspect Sitemap**:
  `GET https://lookahead.media/sitemap.xml`

## Platform Workflow (5 Steps)

1. **01 — Definir público (Define Audience)**: Segmentation by demographic profile, behavior, and affinity.
2. **02 — Mapear jornada (Map Journey)**: Urban mobility analysis and real commuting routes (Casa, Trabalho, Escola, Compras, Lazer, Deslocamento).
3. **03 — Selecionar telas (Select Screens)**: Inventory matching based on geofence context and time of day.
4. **04 — Ativar campanha (Activate Campaign)**: Dynamic programmatic buying with automated display rules.
5. **05 — Mensurar (Measure)**: Continuous Proof of Play, audience presence, frequency, and regional KPI tracking.

## Key Platform Metrics

- **Urban Presence Points**: 14,000 (14 mil pontos de presença urbana)
- **Connected Screens**: +40,000 (+40 mil telas conectadas)
- **Intelligence Databases**: +400 (+400 bases de dados de inteligência)

## Documentation & Entry Points

- [Lookahead Homepage](https://lookahead.media/): Product overview, geointelligence methodology, 5-step programmatic workflow, and Proof of Play overview.
- [Lookahead Platform (Self-Service)](https://platform.lookahead.media/): Production console for programmatic DOOH campaign activation and analytics.
- [Lookahead Interactive Demo](https://demo.lookahead.media): Live demonstration environment for media planners and advertisers.
- [Sitemap](https://lookahead.media/sitemap.xml): XML sitemap of public endpoints.